Under Armour wanted to inspire more customers to join UA Rewards, its loyalty program. To support that goal, YML created Train Your Game, a 20-episode content series featuring world-renowned athletic professionals. The episodic format gave UA a consistent way to engage customers and build deeper connection with the program.
Since launch, the revamped UA Rewards program has grown significantly, reaching nearly 3 million members by 2024 and exceeding projections.
As Lead Motion Designer and Colorist across all 20 episodes, I helped develop a flexible visual system for the series’ five core categories: Move, Sleep, Eat, Breathe, and Think. I also created After Effects MOGRT templates that editors could customize directly in Premiere Pro, improving consistency and speeding up the post-production workflow.
Agency:
YML
YML
Senior Creative Director:
Soli Moshfeghian
Soli Moshfeghian
Creative Director:
Craig Kind
Craig Kind
ACD:
Jon Sontag
Jon Sontag
Executive Producer:
Ana Moreno
Ana Moreno
Producer (UK):
Gil Kolirin
Gil Kolirin
Producer (US):
Rob Ernst
Rob Ernst
Film Director:
Jon Sontag
Jon Sontag
Film Director:
Craig Kind
Craig Kind
1st AD (UK):
Peter Bromfield
Peter Bromfield
1st AD (US):
Hilton Jamal Day
Hilton Jamal Day
Cinematographer:
Jules Philippi
Jules Philippi
Photographer (UK):
Lusha Alic
Lusha Alic
Photographer (US):
Rob Williamson
Rob Williamson
Lead Art Director:
Seth Roberts
Seth Roberts
Lead Product Designer:
Dominika Conroy
Dominika Conroy
Lead Motion Designer:
Saulo Jamariqueli
Saulo Jamariqueli
Colorist:
Saulo Jamariqueli
Saulo Jamariqueli
Colorist:
Jon Sontag
Jon Sontag
Writer:
Craig Kind
Craig Kind
Writer:
Marcus Thompson
Marcus Thompson
Editor:
Kristof Deak
Kristof Deak
Editor:
Jon Sontag
Jon Sontag
Senior Motion Designer:
Cris Weigandt
Cris Weigandt
Senior Motion Designer:
Chicoh Andrade
Chicoh Andrade
Senior Motion Designer:
Bernardo Marinho
Bernardo Marinho
Sound Designer:
Luca Sammuri
Luca Sammuri