The Way I See It - Book Launch

I was commissioned to Produce and Direct a Live Stream event where Guided Collective created the world’s first live Twitter book signing. It took place Lord Sugar's office . The day before the signing, he invited his Twitter followers to tweet rants at him… the ones that struck a chord would reward their tweeter with a signed copy of the book – all broadcast live via Livestream so that winners could see him sign their book live. Their book arrived in the post a day later; a link to a clip of their book being signed sent to them to share with friends on social media. This innovative launch won a Guardian MEGA Digital Innovation Award for Campaign of the year.