For the young people of New York Scores, soccer, poetry, and service open doors to confidence, mentorship, and community. Back in 2025, Code and Theory brought that mission to life in “Find Your Feet,” a 60-second spot developed for the inaugural NYFAi competition. Through LTX Studio, we transformed a nonprofit brief into a cinematic story of empowerment—capturing both the spirit of the New York Scores students and the overall vision of the nonprofit organization. Working alongside a talented team at Code and Theory, I contributed to AI generation, compositing, and editing.
The Results
Award Recognition: The campaign "Find Your Feet" earned Code and Theory the Bronze Tower Award at the NYFAi competition, competing against industry leaders and demonstrating the effectiveness of AI-enhanced creative workflows.
Enhanced Creative Output: The collaboration between human creativity and AI-powered technology elevated the final concept beyond the original vision, proving that AI tools can enhance rather than replace human creative thinking.
Professional-Grade Results: The campaign demonstrated how LTX Studio enables agencies to iterate faster, reduce costs, and achieve cinematic results without compromising storytelling quality.
Mission Amplification: The final advertisement successfully elevated New York Scores' visibility by showcasing its mission through a powerful, unique format that authentically represented the organization's values and impact.
