Relaunching a Top 5 Gen AI company.
2‑person creative unit — from concept to final delivery.
At 10 Thousand Robots (10kR), we were invited to help relaunch their brand — not just with one manifesto film, but with four original anthems built around a simple idea:
“I can do this. And I can do that.”
That line captures the moment we’re living in.
Generative AI removes friction.
If you can imagine it, you can start building it.
We operated as a true 2‑person creative unit — from concept to final delivery. We shaped the art direction, composed original tracks, built the visual worlds, edited, handled motion design, post-production, and formatted 60+ deliverables. Almost everything was powered by AI inside Leonardo’s ecosystem, then elevated with motion graphics and VFX craft. It was lean, fast, and creatively uncompromised.
Leonardo.ai is one of the largest generative AI platforms on the planet. Acquired by Canva, 2026 marked their relaunch to the world at the most competitive moment in AI history.
With little time left to launch, we built an intelligent system designed to push their platform and tools to the absolute limit.
With little time left to launch, we built an intelligent system designed to push their platform and tools to the absolute limit.
With little time left to launch, we built an intelligent system designed to push their platform and tools to the absolute limit.
HOLY SH*T. That's SO F*cking GOOD!
JJ Fiasson
Founder of Leonardo.ai
Founder of Leonardo.ai
50% reduction in production time
+20M customers reached
+50M impressions
+20M customers reached
+50M impressions
MANIFESTO - ADVERTISING
MANIFESTO - GAMING
MANIFESTO - MARKETING
An AI powered pipeline that produced
60 videos in 6 weeks.
Instead of scaling headcount to hit the deadline, we built an AI-powered pipeline entirely inside Leonardo.ai's own platform, using their tools to show their power.
Every asset is tailored to a specific audience, platform, and format. Every piece of music and sound design composed using AI. Full creative control at a fraction of traditional cost and timeline.
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Massive thanks to the Leonardo.ai team — Dwayne Koh, Elizabeth Obee, Nina Lacy, Kiernan Benkoil, Gonzalo Bustamante and Randi Sophie Kittlitz— for the trust and collaboration.
And huge respect to our team at 10kR — Stephen Clements, Stephanie Wiseman, Paulo Henrique Pereira Gomes and Cris Wiegandt for the incredible support across Ai generation and post-production, and Luca Sammuri for sound design and mixing.
And huge respect to our team at 10kR — Stephen Clements, Stephanie Wiseman, Paulo Henrique Pereira Gomes and Cris Wiegandt for the incredible support across Ai generation and post-production, and Luca Sammuri for sound design and mixing.
